Rugby stars get tough in Land Rover campaign

By Sara Kimberley, campaignlive.co.uk, Monday, 10 January 2011 08:50AM

Land Rover has drafted England rugby players Ben Youngs, Tom Croft and James Haskell to promote its renewed sponsorship of the national team.

Land Rover: Freelander 2 campaign

Land Rover: Freelander 2 campaign

The poster campaign, created by RKCR/Y&R, features each of the England stars in a typically tough challenging Land Rover environment.

"Cactus" features James Haskell tackling a big cactus tree as though it were another player. Youngs stars in "hornets" carrying a hornet's nest like a rugby ball while being pursued by a swarm of angry hornets, and "rocks" presents Croft catching a falling rock as if it were a rugby ball.

The ads have been shot by Nick Georghiou. The creative director is Mark Roalfe, and art direction is by Jerry Hollens.

In November Land Rover announced it would sponsor the next two Rugby World Cups in New Zealand in 2011 and in England in 2015. Land Rover has long been associated with rugby, and sponsored the past three British Lions tours of Australia, New Zealand and South Africa.

Earlier this week Land Rover launched its first global, animated TV campaign to promote its Freelander 2 model. The "claymation" campaign features the Freelander 2 as it drives across a chaotic, ever-changing Plasticine terrain.

Land Rover has drafted England rugby players Ben Youngs, Tom Croft and James Haskell to promote its renewed sponsorship of the national team

This article was first published on campaignlive.co.uk

Article tags:

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs