Rugby stars get tough in Land Rover campaign
Land Rover has drafted England rugby players Ben Youngs, Tom Croft and James Haskell to promote its renewed sponsorship of the national team.
The poster campaign, created by RKCR/Y&R, features each of the England stars in a typically tough challenging Land Rover environment.
"Cactus" features James Haskell tackling a big cactus tree as though it were another player. Youngs stars in "hornets" carrying a hornet's nest like a rugby ball while being pursued by a swarm of angry hornets, and "rocks" presents Croft catching a falling rock as if it were a rugby ball.
In November Land Rover announced it would sponsor the next two Rugby World Cups in New Zealand in 2011 and in England in 2015. Land Rover has long been associated with rugby, and sponsored the past three British Lions tours of Australia, New Zealand and South Africa.
Earlier this week Land Rover launched its first global, animated TV campaign to promote its Freelander 2 model. The "claymation" campaign features the Freelander 2 as it drives across a chaotic, ever-changing Plasticine terrain.
This article was first published on campaignlive.co.uk
- Senior copywriter story uk limited Negotiable depending on experience, Edinburgh
- Senior Marketing Manager Cutis Developments £50,000 - £60,000 per annum , Victoria, London (Greater)
- Head of Creative Partnerships Communicorp UK Dependent on experience, Our head office is Manchester but you can be based at any of our stations.
- Retail Marketing Manager Blue Skies Marketing Recruitment £28000 - £32000 per annum, Birmingham
- Digital Planner / Buyer - Client Side Aspire £150 - £200 per day, London
- Havas partners with Facebook's Atlas for multi-device ad targeting
- Daily Mirror publishes its own tits on Page 3
- 'This girl can' tops Campaign Viral Chart
- John Brown Media appoints Rebekah Billingsley to head of digital and content strategy role
- 'You don't have to explain yourself if you are getting the job done,' says Tracy De Groose on work and motherhood
- Publicis Groupe extends deadline for Sapient deal again