Dare wins £12m Post Office advertising account
By Anne Cassidy, campaignlive.co.uk, Monday, 17 January 2011 09:55AM
The Post Office has appointed Dare to handle its £12m advertising business.
Dare won the business after a pitch against Draft FCB and Leo Burnett, which kicked-off in June last year.
The previous incumbent Mother resigned the business mid-way through the pitch process, citing "internal conflict" at the Post Office as a factor behind the decision.
Dare, which relaunched this month following its merger with sister Cossette agency MCBD, will hold the contract for a three-year period, and will be responsible for handling all of the Post Office's TV advertising, as well as the creative development and production of its radio, outdoor, press and digital work.
Martin Moran, the newly appointed commercial and marketing director at the Post Office, said: "We were very impressed by the quality of all the pitches we received and want to thank all of the agencies involved. We look forward to working with Dare to develop engaging campaigns promoting our competitive range of products and services which underline the Post Office’s unique role in communities across the UK."
Mother first won the advertising for the Post Office in March 2007, following a pitch against Grey London and DDB UK.
This article was first published on campaignlive.co.uk
- Account Director - Integrated / [CARS] - Global Agency - to £55k pending experience Fill Recruitment to £55k plus superb benefits, London (Greater)
- PLANNING ASSOCIATE DIRECTOR - GLOBAL SOFT DRINKS BRAND Ultimate Asset £50000 - £60000 per annum, London
- Senior Account Executive AF Selection £21,000 - £22,000, South Manchester
- Senior Account Manager AF Selection £28,000 - £32,000, Manchester, Greater Manchester
- Creative Head of Retail Twist Recruitment £65000 - £70000 per annum + benefits, City of London
- ZenithOptimedia loses £200m O2 business to Havas Media without a pitch
- Breast Cancer Campaign crowd-sources videos for 'wear it pink' campaign
- Haig Club launches David Beckham ad
- Doctor Who online game gets kids coding
- Blinkbox readies campaign to promote its cinema links
- Philips launches juicer video campaign with Louis Smith