Skoda promotes marketer and promises record spend
Skoda has promoted Heidi Cartledge to head of marketing and pledged to spend more on promoting its brand in 2011 than in any previous year.
Cartledge will lead the eight-strong brand and product communications team, taking responsibility for media planning and buying, advertising, digital, retailer support, events and sponsorship. She will report to Robert Hazelwood, Skoda UK director.
She has been promoted from national communications manager, a position she took in January 2010 after seven years as marketing communications manager for the Volkswagen brand.
The last head of marketing at Skoda, Chris Newitt, left the company to Tata's Jaguar Land Rover as UK sales director in October.
Cartledge has worked on both the agency and client side, starting her career with Royal Mail before moving to Proximity London, a London advertising agency, where she worked for five years.
Hazelwood said: "Interest in this role was very high and Heidi’s appointment follows an extensive candidate review for this important position.
"We have committed to major growth plans in the UK during the next three years and this will see us investing significantly in marketing and brand communications.
"We will be spending more to promote the Škoda brand in 2011 than any previous year in Skoda UK’s history."
This article was first published on marketingmagazine.co.uk
- Affiliates Executive - No. 1 Agency! GoodEgg Digital Circa £25k + Exceptional Benefits, Central London
- Digital Display Manager - Leading Agency GoodEgg Digital £Neg + Great Benefits, South East England / London (Central), London (Greater)
- Senior Marketing Director - 9-12 month FTC Comedy Central £competitive, Camden, London (Greater)
- Online Trading Manager JV Recruitment £33000 - £40000 per annum, Benefits: Benefits, Lancashire
- Group Account Director Major Players £55000 - £70000 per annum, London
- Sorrell warns of Scotland becoming an 'outlier' and the UK 'diminished' by a Yes vote
- Sometimes collaboration, not innovation, can be the key to winning campaigns
- Virgin Trains spends £8 million on advertising to refocus on its brand
- WPP challenges Govt review
- Hovis appoints Mother to ad account
- Instagram partners with Omnicom to launch ad service in the UK