BlackBerry signs up as exclusive sponsor of Sky Atlantic
BlackBerry, the mobile devices brand, has signed a two-year deal to be sole sponsor of Sky Atlantic, the new channel featuring shows from US cable network HBO.
Under the terms of the agreement, no other brand will be able to sponsor content on the channel. Panasonic currently sponsors Sky Movies Premiere in a similar deal.
Sky Atlantic will show major US drama series such as Mad Men and Boardwalk Empire, as well as original UK content including Sir David Attenborough’s latest documentary, Flying Monsters.
From 1 February, it will be available to all 10m Sky households as part of the basic subscription package and positioned high on the broadcaster’s EPG at channel 108, after the five terrestrial channels, Sky1 and Living.
The sponsorship was brokered by BlackBerry’s media agency, Starcom MediaVest Group.
This article was first published on marketingmagazine.co.uk
- Deputy Creative Director - Integrated/shopper agency The Industry Club London Ltd £75,000, London (Greater)
- SEO & PPC Manager Fashion & Retail Personnel Consultancy £30000 - £35000 per annum, London (Central), London (Greater)
- CRM Manager Dot-Gap £40k, London (Central), London (Greater)
- MARKETING MANAGER - Fashion Success Digital negotiable, London (Central), London (Greater)
- Digital Planning Account Director Aspire £50000.00 - £70000.00 per annum, London (Central), London (Greater)
- Bloomberg appoints Matt Teeman as commercial director EMEA
- Virgin Holidays launches digital Caribbean push
- Samsung celebrates Prince George's birthday
- Captain Morgan Facebook ad banned for suggesting alcohol conquers boredom
- BBC to end exclusive Red Bee Media production deal
- Happy birthday Mr Ad Server: the future of RTB