Wilkinson Sword 'mow the lawn' by JWT New York
Agency: JWT, New York
Rating: 5.0
By Jeremy Lee, campaignlive.co.uk, Thursday, 20 January 2011 12:11AM
Nick Bampton…bringing in two former VBS staffers
Agostino Di Falco, a former director of insight and planning at VBS and a partner at Bampton's former TV consultancy The Third Way, joins as the director of a new marketing partnerships division. Ross Belcher, the former investment director at VBS, is joining as a trading director while Andy Atkinson, a former director of sales at IDS, becomes the head of trading. Sufia von Bismark, the sales controller at Digital Cinema Media, has been made the head of operations.
The restructure will result in the departure of three existing mid-ranking Channel 5 staff – Jason Talley, the controller of sales; Tanya O'Sullivan, the head of airtime and sales operations; and Jamie Caras, the sales operations controller.
This article was first published on campaignlive.co.uk
In the week that it was shown that users only visited the planet Google+ for less than 7 minutes a month it’s interesting to look at how a contemporary rock artist brand goes about using social media in their marketing and the different levels of interest on different platforms.