Aunt Bessie's 'Margaret and Mabel' by VCCP
Agency: VCCP
Rating: 5.0
Agency Republic scoops Nivea task
By Sara Kimberley, campaignlive.co.uk, Thursday, 20 January 2011 12:10PM
Nivea, the Beiersdorf-owned healthcare brand, has handed the UK digital account for its women's brands to Agency Republic. The agency won the brief after a competitive pitch in a review that launched last August.
Nivea: hired Agency Republic
The agency will handle a range of digital activity, including creative and strategic work, as well as developing Nivea's UK website.
Until now, Nivea has not had a retained digital agency and has instead worked with shops on a project basis or used its advertising roster.
Agency Republic will work alongside DraftFCB, which became the lead global agency on the brand's $700 million global advertising account in November. The appointment ended TBWA's 25-year status as Beiersdorf's lead agency on Nivea.
Nivea's UK marketing activity includes a deal to sponsor This Morning, the ITV1 daytime programme. TBWA\London created idents for the sponsorship, which was announced last September.
This article was first published on campaignlive.co.uk
Additional Information
Campaign Jobs
- Marcomms Account Director Stopgap £35000 - £55000 per annum, East Midlands
- Creative Account Manager Gemini Search £30000 - £35000 per annum, City of London
- Planner Source £45000 - £50000 per annum + benefits & progression/training , London
- Team Assistant Gemini Search £20000 - £25000 per annum, City of London
- Lead Planner Source £60000 - £65000 per annum + full benefits & top career progression , London
Highest rated
Most viewed
Most commented
-
Chronicles of Cannes – Day Two: The Redux
Day two dawned….and with it another migration back to the Palais.Annie Leibovitz explained the art of bringing a story down to a single moment, and shared the inspiration behind the campaign she created with Disney making tales as old as time relevant to today. We heard from Astro Teller, Captain of Moonshots at Google (yes, really) reinforcing the importance of storytelling in driving audacious invention. Mother warned us to hang on to the joy of craft and keep our brains happy in order not to become advertising douchebags. And Facebook discussed scalable creativity.
Read more on Chronicles of Cannes – Day Two: The Redux…
