Mindshare appoints Paul Armstrong head of social media

By Katherine Levy, campaignlive.co.uk, Thursday, 20 January 2011 01:15PM

Mindshare has appointed Paul Armstrong as its new head of social media, following the promotion of Joanna Lyall to the newly created role of head of integration and partnerships.

Paul Armstrong: heads social media offering at Mindshare

Paul Armstrong: heads social media offering at Mindshare

Armstrong is the former head of social at integrated communications agency Kindred and has previously worked at MySpace.

He will head a team of 12, working across clients including Unilever, Volvo, Jaguar, TK Maxx and Mazda, as well as the agency's most recent wins, Argos and Mango. He will report to Chris Lockwood, head of invention.

Armstrong will be responsible for strengthening the department's offering and further integrating social thinking.

During his time at Kindred, Armstrong worked with brands including Camelot, Blistex and the Chartered Management Institute. Previously, he held senior roles at MySpace and the US company, Burson Marsteller. 

Armstrong said: "Mindshare has an impressive reputation, depth and talent and its client roster makes it a perfect move.

"I'm looking forward to growing the business and working with Jo, Chris and team to create integrated communications strategies for a wide range of exciting and challenging projects."

Lockwood said: "We're thrilled to have Paul on our team. He's yet another example of our commitment to growing social by bringing in new talent into our existing team. Paul brings a wealth of experience and leadership across digital and social."

This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs

  • Campaign Marketing Manager EMAP Competitive + Bonus, London (Greater) / London (East), London (Greater)
  • Exhibition Designers WRG Live Competitive salary and benefits package dependant upon experience, Manchester, Greater Manchester
  • Producer WRG Live Competitve salary and benefits package dependent upon experience, London (Central), London (Greater) / Manchester, Greater Manchester
  • Content Manager WRG Live Competitive salary and benefits package, Manchester, Greater Manchester
  • Product Lead Future £competitive with excellent benefits, Bath