Sony readies launch of new handheld PlayStation and social network
By Ed Owen, marketingmagazine.co.uk, Thursday, 27 January 2011 08:44AM
Sony is to launch its Next Generation Portable PlayStation device, known as the NGP, towards the end of 2011, which will feature the 'Live Area' gaming social network.
The new device will have connections to both Wi-Fi and 3G, allowing multi-player gaming and user interaction.
It will use the Android platform, usually associated with mobile phones, to allow games developed for phones to be used on the NGP. Older games will be upgraded so they can be played on Android phones.
The NGP will also feature a gaming social network feature, to be known as the Live Area, where players can share their gaming experiences and keep up to date with their progress and communicate in real time.
It will also feature a location-based service, to be known as Near, which will link players to others playing nearby, allowing them to interact and share experiences.
The device will boast high-end display and graphics, two cameras and a host of accelerometers and gyroscopes to allow movement of the device and influence play. A touchpad on the rear of the device will be operated by the player's finger movements.
NGP will use flash-based memory cards that it hopes will future-proof the system against memory limitations.
This article was first published on marketingmagazine.co.uk
- Mid Weight Planner - ATL Daniel Marks London £30-£50K + Excellent Benefits, Central London
- Global Design Manager Jarlett de Grouchy £60000 - £70000 per annum + 40% bonus, West London
- Online Coordinator NG Digital Marketing Competitive salary + package, Central London
- Brand Manager FMCG Connect Up to £34,000 plus bonus potential and benefits, West Yorkshire
- Senior Brand Manager Better Placed Recruitment £Competitive, North West England
- OgilvyOne loses BA business
- Campaign Viral Chart: Pepsi tops Coke with Jeff Gordon test drive
- Iris and Cheil big winners at MAA Best Awards
- Twitter attracts more ads, but rates tumble 67%
- Greenpeace protests outside Saatchi & Saatchi London office
- Facebook research finds 42% switch device mid-activity