Aunt Bessie's 'Margaret and Mabel' by VCCP
Agency: VCCP
Rating: 5.0
WPP to launch holding group Tenth Avenue
By Michael O'Neill, campaignlive.co.uk, Thursday, 27 January 2011 12:52PM
HONG KONG - WPP is set to launch a marketing services company under the name of Tenth Avenue, headed by the current COO of GroupM Worldwide Rupert Day.
WPP was not available to comment at the time of press, but it is understood that the enterprise will integrate a number of WPP’s mobile, experiential, event marketing, brand activation and out-of-home (OOH) communications under one strategic holding company.
As part of the new initiative, WPP's OOH media planning and buying company Kinetic Worldwide, which previously operated out of GroupM, will be folded into Tenth Avenue.
Kinetic, which has global billings of US$4.4 billion and operates in 39 offices in 21 markets worldwide, was launched in 2005, following the merger of Poster Publicity International with WPP's Portland International. The agency became 100 per cent-owned by WPP in December 2010.
A source told Campaign that the new arrangement would not change Kinetic’s relationship with GroupM, but would give the outdoor player access to new services and agencies, allowing it to offer clients a more integrated offering.
Earlier this month, WPP filed for registration of the Tenth Avenue trademark in the US. Full rollout of the company is expected soon.
This article was first published on campaignlive.co.uk
Related articles
- WPP focuses on digital as profits lift 29%
- WPP merges digital agencies to launch Possible Worldwide
- Media Forum: Will outdoor boom in 2011?
- WPP to take controlling stake in Ogilvy South Africa
- WPP's GroupM acquires German marketing company
- Group M makes Day chief operating officer
- Day appointed chief operating officer at GroupM
Additional Information
Campaign Jobs
- Programme Evaluation Analyst Direct Recruitment £38,000 - £40,000 + bens, Central London
- Deputy Data Director Direct Recruitment £65,000 + bens, Central London
- Senior Analyst Direct Recruitment £45k + bens, London
- Data Strategist Direct Recruitment £50,000 - £65,000, Central London
- Data Planner/Account Director Direct Recruitment £45,000 + bens, London
Highest rated
Most viewed
Most commented
-
Chronicles of Cannes – Day Two: The Redux
Day two dawned….and with it another migration back to the Palais.Annie Leibovitz explained the art of bringing a story down to a single moment, and shared the inspiration behind the campaign she created with Disney making tales as old as time relevant to today. We heard from Astro Teller, Captain of Moonshots at Google (yes, really) reinforcing the importance of storytelling in driving audacious invention. Mother warned us to hang on to the joy of craft and keep our brains happy in order not to become advertising douchebags. And Facebook discussed scalable creativity.
Read more on Chronicles of Cannes – Day Two: The Redux…
