Agent Provocateur launches 'Touch me' iPhone app

By John Reynolds, brandrepublic.com, Friday, 28 January 2011 03:44PM

Agent Provocateur has launched its debut iPhone app, created by digital agency Grape, which invites consumers to assist alluring models to remove clothing to reveal the brand's sexy lingerie.

Tilt the screen, unveil the lingerie

Tilt the screen, unveil the lingerie

The free-to-download interactive app invites customers to "Shake me, Tilt Me and then Undress Me" resulting in models removing clothing to reveal the underwear.

Touching the model takes customers through to Agent Provocateur’s website, where they can buy items direct from their phones.

The lingerie brand has previously used high-profile celebrities, including Kylie Minogue and Kate Moss, in its campaigns.

Grape picked up the Agent Provocateur social media account in December, following a competitive pitch.

This week the agency appointed Joe Holt as its creative director. Holt joins from Albion where he has worked for the past three years on brands including Absolute Radio, Cafe Direct and Jose Cuervo.

This article was first published on brandrepublic.com

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs

  • Campaign Marketing Manager EMAP Competitive + Bonus, London (Greater) / London (East), London (Greater)
  • Exhibition Designers WRG Live Competitive salary and benefits package dependant upon experience, Manchester, Greater Manchester
  • Producer WRG Live Competitve salary and benefits package dependent upon experience, London (Central), London (Greater) / Manchester, Greater Manchester
  • Content Manager WRG Live Competitive salary and benefits package, Manchester, Greater Manchester
  • Senior Account Manager Source £35000 - £38000 per annum, London