Volkswagen kicks-off ad review
By Anne Cassidy, campaignlive.co.uk, Thursday, 03 February 2011 08:00AM
Volkswagen is reviewing its European advertising arrangements in order to create a new roster of agencies pitching for projects alongside the brand's 42-year incumbent DDB.
Two major UK agencies are pitching for a place on the VW European roster as well as three other agencies based in Italy, Germany and Spain.
The roster agencies will compete, alongside DDB, for projects running internationally. The review is being led out of Germany and co-ordinated by Agency Assessments.
Though VW already has a roster of agencies in some of its European markets, including Germany, it marks the first time that UK agencies have been allowed to compete for a place on a roster.
Stephen Woodford, the DDB UK chief executive, said: ""VW is looking to expand its agency roster to include agencies to potentially work on specific international projects, but this is not a threat to DDB’s global position."
The DDB/VW relationship stretches back to the Mad Men era in Manhattan when Doyle Dane Bernbach first won the business in 1959.
The network holds the VW account in many global markets, but lost the US account, now handled by Deutsch LA, in the early 1990s.
DDB UK’s most recent TV ad for Volkswagen, which was the Cannes Advertiser of the Year in 2009, was 'Last tango in Compton'.
It was released at the end of last year and directed by Jonathan Glazer.
This article was first published on campaignlive.co.uk
- SENIOR ACCOUNT MANAGER - INTEGRATED B2B AGENCY Live Recruitment Negotiable, London
- Direct Marketing Executive Stopgap £26000 per annum, London
- Account Manager- Integrated Creative Agency Spectrum 360 Recruitment £26k - £33k, London (Central), London (Greater)
- PROJECT MANAGER - LONDON - £30-40K + BENEFITS Salt £30000 - £40000 per annum + Benefits, London
- Brand Manager Ball & Hoolahan £42,000 + Car/Car Allowance, London (Central), London (Greater)
- Katharine Viner becomes first female editor-in-chief of Guardian News & Media
- Why Viacom spent £120m extending Channel 5's Big Brother deal for three more years
- Tesco media review pits Initiative against MediaCom and ZenithOptimedia
- Comparethemarket.com offers two for one cinema tickets with Meerkat Movies
- Google's European leader says viewing habits are 'changing dramatically'
- A manifesto for media planning