Unilever will increase marketing and ad investment in 2011
Mike Polk, president of food, home and personal care at Unilever, said the company will continue to back it brands and invest in marketing and advertising during 2011.
The FMCG giant, which owns brands from Ben and Jerry’s to Persil and Dove, increased its advertising and promotional spend by €300m in 2010, amounting to a €700m increase over the past two years.
Polk said a third of the company's 2010 turnover came from products launched in the past two years.
He said: "Brands and innovation need the fuel to unlock them and that fuel is advertising and promotion. It’s critical."
Polk said that the way in which a brand is communicated is a "powerful device" which the company intends to "link inextricably" to the Unilever brand.
Polk said that Unilever is facing an exciting time for marketing. He said: "Money flows to ideas. [Advertising and promotion] is at the core of what we do and you should expect us to continue to invest in our brands."
This article was first published on marketingmagazine.co.uk
- Recruitment Consultant Blue Skies Marketing Recruitment £25000 - £35000 per annum, Stratfordupon Avon
- Senior Account Manager Gemini Search £32000 - £36000 per annum, London
- Freelance Creative Blue Skies Marketing Recruitment £150 - £350 per annum, London
- Senior Interior Designer Blue Skies Marketing Recruitment £40000 - £50000 per annum, London
- Presentation Designer Blue Skies Marketing Recruitment £30000 - £35000 per annum, London
- Adam & Eve/DDB wins 2014 IPA Effectiveness Awards Grand Prix
- Enjoyed getting an hour back on Sunday? You'll get years back if you stop smoking, says charity
- Tiffany & Co hires MEC for $100m global media
- Mattessons Fridge Raiders campaign delivers AI robot to YouTube gamer
- HSBC launches Anyone's Game golf campaign
- Facebook and Airbnb sign up to D&AD New Blood