Mattel launches online Valentine's campaign to reunite Barbie and Ken

By Sarah Shearman, brandrepublic.com, Friday, 04 February 2011 04:16PM

Mattel, the toy manufacturer, has launched a digital campaign in a bid to reunite Barbie and Ken, after their break-up seven years ago.

Mattel: online drive to reconcile Barbie and Ken

Mattel: online drive to reconcile Barbie and Ken

The toy dolls separated on Valentine's Day 2004 after more than 43 years together. Mattel has launched a campaign on the Barbie and Ken site, which asks visitors to vote for Barbie to take back, or remain apart from, Ken.

It has a "Love-o-meter" to gauge voters’ opinions on the matter. Currently, it is hovering over "It’s complicated".

Since the break-up, Barbie has been dating Australian surfer doll Blaine.

Meanwhile, Ken has created profiles on Facebook, Twitter and Foursquare and was the inspiration for a digital reality series called 'Genuine Ken: The Search for the Great American Boyfriend'.

He also starred as himself in 'Toy Story 3'.

Mattel said: "Ken believes in true love and this epic love story is far from over."

This article was first published on brandrepublic.com

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