Forever Beta wins Kingfisher ad account
UBSN has appointed Forever Beta to handle the integrated advertising account for its Kingfisher beer brand.
The agency won the account, which was handled by Leicester-based agency JFW Communications, following a three-way pitch.
The appointment of Forever Beta comes as UBSN looks to refresh the Kingfisher beer brand in the UK. Kingfisher Beer is already a key sponsor for global sports platforms such as the Force India Formula 1 racing team and the Royal Challengers IPL cricket team.
Last year, the premium Indian lager targeted curry lovers with a campaign, created by JFW, aimed at building the brand's profile and sales in Indian restaurants.
Laura Mitchell, senior brand manager for Kingfisher, said: "We have appointed Forever Beta as our lead brand strategy and creative agency, following their compelling delivery of an acutely thought-out and exemplary pitch presentation.
"We want to work with an agency that can help us drive the Kingfisher brand forward in order to reflect the success of the brand in its home market in India, and Forever Beta presented the best strategic and creative approach to achieving that goal."
This article was first published on campaignlive.co.uk
- Deputy Creative Director - Integrated/shopper agency The Industry Club London Ltd £75,000, London (Greater)
- Project Manager Emma & Rachael & You £40,000, London (Central), London (Greater)
- Senior Press Officer Ball & Hoolahan £32,000 per annum, London (Greater) / London (Central), London (Greater)
- Head Of Strategy & Consumer Insight Ball & Hoolahan £75,000 + Car/Car Allowance, South West England
- Category Manager Ball & Hoolahan £50,000 + Car/Car Allowance, South East England / London (Greater) / London (Central), London (Greater)
- Want a tactical ad? Should have gone to Specsavers
- Maxus confirmed as world's fastest growing media agency
- Greenpeace dresses up cats to help save tigers from extinction
- Why 2014 won't be the year of mobile advertising
- ITV's Adam Crozier: 'Work to be done' after losing out to C4 during World Cup
- Palestinian and Israeli bereaved families unite for 'anti-conflict' film