Wrigley UK marketing director departs role

By Loulla-Mae Eleftheriou-Smith, marketingmagazine.co.uk, Tuesday, 08 February 2011 08:00AM

Toby Baker, UK marketing director at The Wrigley Company, has left the confectionery brand without a job to go to.

Wrigley: Toby Baker has left his role as marketing director

Wrigley: Toby Baker has left his role as marketing director

Wrigley confirmed that Baker had departed at the end of  last year and that a replacement is being sought.

Baker was promoted to the top UK marketing role at Wrigley in 2005, with re-sponsibility for repositioning the Extra brand, including a £5m overhaul of the promotional strategy for the range.

He joined Wrigley as marketing manager in 2001 and also spent some time as brand manager for Extra.

This article was first published on marketingmagazine.co.uk

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