Agency: Fallon London
Wrigley confirmed that Baker had departed at the end of last year and that a replacement is being sought.
Baker was promoted to the top UK marketing role at Wrigley in 2005, with re-sponsibility for repositioning the Extra brand, including a £5m overhaul of the promotional strategy for the range.
He joined Wrigley as marketing manager in 2001 and also spent some time as brand manager for Extra.
This article was first published on marketingmagazine.co.uk