Pick of Super Bowl 2011

By Sara Kimberley, campaignlive.co.uk, Tuesday, 08 February 2011 12:00PM

Sara Kimberley is a big fan of Mercedes-Benz "welcome" by Merkley & Partners, featured during Sunday night's Super Bowl game.

Mercedes-Benz: Diddy stars in 'welcome' TV spot

Mercedes-Benz: Diddy stars in 'welcome' TV spot

The ad features generations of Mercedes-Benz cars sneaking out during the night to witness the launch of a new line of cars.

"The ad is very clever and reminds you how many great classic Mercedez-Benz cars there are and why it's such an iconic brand. Diddy playing a small comedy role is genius and shows the brand as expensive and cool.

"But for me it's the Herbie-style cars driving themselves in a pack which not only reminds me of the brilliant film but also gives the ad a great sense of empowerment. A great American ad all round – good job!"

This article was first published on campaignlive.co.uk

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