Agency: Fallon London
By Matt Cartmell, prweek.com, Thursday, 10 February 2011 05:34PM
The agency is believed to have been appointed for a six-figure brief at the end of last year, after a pitch process that included talks with a number of UK consumer PR agencies.
The agency is set to launch its first campaign in the run up to the Cannes Film Festival, which takes place in April. The campaign will focus on social media and traditional media relations, focusing on Stella’s Jacques D’Azur character.
Threepipe will also be involved in promoting Stella’s 4% ‘smooth lager’, while also launching new Stella cider ‘Cidre’.
Stella Artois is the UK’s number one premier lager brand, made by AB InBev, the world's largest brewer.
This article was first published on prweek.com