Aunt Bessie's 'Margaret and Mabel' by VCCP
Agency: VCCP
Rating: 5.0
Stella Artois takes triple-filtered action onto the train
By Sara Kimberley, campaignlive.co.uk, Tuesday, 15 February 2011 11:11AM
Stella Artois goes full steam ahead to promote its 4% lager in the latest ad by Mother.
Stella Artois: 'the train' by Mother London
The "triple train" ad is the fourth instalment of Stella Artois 'Triple Filtered, Smooth Escapades’ campaign.
It features a man walking through a train in search of a beautiful woman in the first class carriage and is set in the French Riviera of the 60s. The man takes on different guises from people he bumps into as he walks through the train.
It was created by Mother London and directed by Agustin Alberdi from production company Stink.
The campaign will span TV, outdoor, VOD, cinema and press.
James Watson, marketing director for Stella Artois Western Europe, said: "This latest instalment of our triple filtered, smooth escapades campaign is the fourth in the series and probably our best yet.
"Consumers love it, we’ll be supporting it big, and we really believe it will help drive brand preference and the continued success of Stella Artois 4% across both the on and off trade."
This article was first published on campaignlive.co.uk
Related articles
Additional Information
Campaign Jobs
- Recruitment Consultant - £according to experience Direct Recruitment £according to experience , Central London
- Programme Evaluation Analyst Direct Recruitment £38,000 - £40,000 + bens, Central London
- Deputy Data Director Direct Recruitment £65,000 + bens, Central London
- Senior Analyst Direct Recruitment £45k + bens, London
- Data Strategist Direct Recruitment £50,000 - £65,000, Central London
Highest rated
Most viewed
Most commented
-
Chronicles of Cannes – Day Two: The Redux
Day two dawned….and with it another migration back to the Palais.Annie Leibovitz explained the art of bringing a story down to a single moment, and shared the inspiration behind the campaign she created with Disney making tales as old as time relevant to today. We heard from Astro Teller, Captain of Moonshots at Google (yes, really) reinforcing the importance of storytelling in driving audacious invention. Mother warned us to hang on to the joy of craft and keep our brains happy in order not to become advertising douchebags. And Facebook discussed scalable creativity.
Read more on Chronicles of Cannes – Day Two: The Redux…
