Pepsi returns to Sainsbury's shelves

By Loulla-Mae Eleftheriou-Smith, marketingmagazine.co.uk, Thursday, 17 February 2011 11:15AM

Pepsi is back on Sainsbury's shelves again, following a stand-off between the supermarket and Britvic over pricing.

Sainsbury's: now restocking with Pepsi

According to the Financial Times, Britvic, the UK distributor of the Pepsi portfolio, stopped supplies after Sainsbury’s refused to pay a significant cost increase.

The spat led to shortages of the Pepsi brands in Sainsbury’s stores over the past two weeks.

The supermarket is reported to have ‘"caved in" to Britvic's price increase in order to restock the brand on its shelves.

Britvic told Marketing that "the issue has now been resolved". Sainsbury’s, however, declined to comment.

Earlier this month, Sainsbury’s launched an ad for 2011 to show the positive impact that collecting Sainsbury's Active Kids vouchers has on youngsters in customers' local areas. 

This article was first published on marketingmagazine.co.uk