SFW wins electronic components CRM account
RS Components, the global distributor of electronic components, has appointed Stephens Francis Whitson to handle its customer relationship marketing account.
The agency won the account following a competitive pitch. RS Components has previously worked with a range of agencies including Masius, digital agency Unique Digital, and business-to-business agency Blaze, but has never before appointed a dedicated CRM agency.
SFW will work with the data and insight team to develop the RS customer database segmentation and campaign strategies, as well as reinvigorate the creative approach.
Ben Stephens, managing partner at SFW, said: "This is a fantastic opportunity to work with a great service brand, and we're really looking forward to helping them address some of the business challenges they face."
Guy Magrath, marketing director at RS Components, said: "With increasing competition on price, encouraging our customers to choose RS every time is critical to our business. SFW demonstrated an in-depth understanding of our business issues and we are very much looking forward to working with them."
RS Components has more than 1.6 million customers and offers 450,000 products.
This article was first published on campaignlive.co.uk
- Campaign Marketing Manager EMAP Competitive + Bonus, London (Greater) / London (East), London (Greater)
- Exhibition Designers WRG Live Competitive salary and benefits package dependant upon experience, Manchester, Greater Manchester
- Producer WRG Live Competitve salary and benefits package dependent upon experience, London (Central), London (Greater) / Manchester, Greater Manchester
- Content Manager WRG Live Competitive salary and benefits package, Manchester, Greater Manchester
- Studio Manager Blue Skies Marketing Recruitment £29000 - £32000 per annum, Warwickshire
- Martin Sorrell earns 780 times more than average WPP employee
- 3 top tips on how to save an epic social media fail
- Lake Capital rejects demands of Engine's rebel shareholders
- Head lice-killing mousse launches in the UK with cartoon campaign
- Facebook's 'Buy' button: a leap too far?
- Beiersdorf postpones review after MAA criticisms of procedure