Wilkinson Sword 'mow the lawn' by JWT New York
Agency: JWT, New York
Rating: 5.0
Playboy readies launch of TV streaming service
By Ed Owen, mediaweek.co.uk, Monday, 21 February 2011 11:35AM
Playboy TV is launching a dedicated video-on-demand service in April for internet-connected TVs, and is plotting the brand's return to the London nightclub scene.
Hugh Hefner: with his Chicago-based bunnies in 1960
Playboy has previously offered an internet-only video-on-demand (VoD) service.
The new service will ride on top of a web-TV service developed by Capablue for internet-connected TVs.
Dave Cooke, head of digital and new media of Playboy TV International, said: "We are keen to make our wide range of adult entertainment content available to viewers when and where they want to watch it.
"Through Connected, viewers will now be able to access Playboy TV online via their connected TVs.
"Capablue's Connected has simply integrated with our existing VoD platform. It enables us to provide a bespoke service without having to build our own system, which can be a long and expensive process."
Playboy will be able to monetise the service through pay-per-view and subscription.
Playboy also plans to launch a branded nightclub in Central London, 30 years after the last Playboy nightclub venture lost its licence.
Playboy founder Hugh Hefner bought back the Payboy empire for $210m in January.
This article was first published on mediaweek.co.uk
Additional Information
Campaign Jobs
- Motion Designer Premier Media Plus Benefits, Central London
- Digital Marketing Executive Better Placed Recruitment £20000 - £25000 per annum + Benfits, Leeds
- Email Campaign Manager Brand Recruitment £25000 - £35000 per annum, Cambridge
- Marketing Executive - Email & Retention (1 year contract) Brand Recruitment £18000 - £23000 per annum + per annum + excellent benefits, Sleaford
- Digital Account Manager Dot-Gap £30k, Central London
Highest rated
Most viewed
- Blippar connects disjointed families, says MEC executive
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- LMFM challenges bakers to be Brave on World Baking Day
- Samsung strikes placement deal with The Wanted
- Jaguar readies global campaign for F-Type launch
- Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart
Most commented
-
30 Seconds to Mars stratospheric rise on social media
In the week that it was shown that users only visited the planet Google+ for less than 7 minutes a month it’s interesting to look at how a contemporary rock artist brand goes about using social media in their marketing and the different levels of interest on different platforms.
