Playboy readies launch of TV streaming service

By Ed Owen, mediaweek.co.uk, Monday, 21 February 2011 11:35AM

Playboy TV is launching a dedicated video-on-demand service in April for internet-connected TVs, and is plotting the brand's return to the London nightclub scene.

Hugh Hefner: with his Chicago-based bunnies in 1960

Hugh Hefner: with his Chicago-based bunnies in 1960

Playboy has previously offered an internet-only video-on-demand (VoD) service.

The new service will ride on top of a web-TV service developed by Capablue for internet-connected TVs.

Dave Cooke, head of digital and new media of Playboy TV International, said: "We are keen to make our wide range of adult entertainment content available to viewers when and where they want to watch it.

"Through Connected, viewers will now be able to access Playboy TV online via their connected TVs.

"Capablue's Connected has simply integrated with our existing VoD platform. It enables us to provide a bespoke service without having to build our own system, which can be a long and expensive process."

Playboy will be able to monetise the service through pay-per-view and subscription.

Playboy also plans to launch a branded nightclub in Central London, 30 years after the last Playboy nightclub venture lost its licence.

Playboy founder Hugh Hefner bought back the Payboy empire for $210m in January.

This article was first published on mediaweek.co.uk

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