Volvo hires Richard Monturo as global marketing head

By Alex Brownsell,, Thursday, 24 February 2011 09:38AM

Volvo has hired ad agency executive Richard Monturo as its first head of global marketing, since being acquired by Chinese automotive manufacturer Geely.

Volvo: appoints Richard Monturo as global marketing chief

Volvo: appoints Richard Monturo as global marketing chief

Monturo, who joins from his position as executive director at Miami-based agency La Comunidad, will take on the role of vice-president for global marketing at Volvo Car Corporation. He will be based at the Swedish marque’s Gothenburg headquarters.

He has spent the past two months with Volvo in a consultancy role, as the manufacturer develops a new global brand strategy. He has previously worked on brands such as Absolut, Nissan, Mercedes-Benz, Michelin, McDonald's and Volkswagen.

Stefan Jacoby, Volvo chief executive, said: "Richard has the expertise and the necessary experience to sharpen the Volvo brand and secure a consistent execution globally, while understanding local market needs."

Meanwhile, Volvo has also appointed Peter Mertens to the role of senior vice-president, research and development. Both Monturo and Mertens take up their roles on 1 April.

Volvo has been owned by Geely since its acquisition from Ford Motors in a $1.8bn deal 12 months ago. At the time, Geely chairman Li Shufu promised Volvo would retain its core values of "safety, quality, environmental care and modern Scandinavian design".

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