And the point to product placement is?

By Mark Banham, mediaweek.co.uk, Thursday, 24 February 2011 07:00AM

Whether there will be a flourish of product placement when Ofcom opens the regulation floodgates on Monday (28 February) is anyone's guess, but from the agency buyers I've been talking to they are not going to bet their expense accounts on there behind a sudden flood.

And the point to product placement is?
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