By Campaign staff, campaignlive.co.uk, Thursday, 03 March 2011 11:55AM
Inferno, which works with Unilever on its Hellmann's, Stork and Bertolli brands, won the business after a competitive pitch.
The agency will be responsible for Dove Spa's first-ever campaign, due to launch in the spring, to raise awareness of its 23 spas nationwide. The work will run across press, DM, digital and in-store, and will be supported by social media.
Inferno will also develop the professional Dove Spa product range, available in-store or through Dove Spa's e-commerce site, and will be involved in plans to refurbish and design the spas.
Dove Spa was launched to capitalise on the mass-market appeal generated by Dove's Campaign for Real Beauty.
Amanda Campbell, Dove Spa's head of marketing, said: "Inferno demonstrated how the Dove Spa brand can create its own identity, while still leveraging all the best bits of the master Dove brand."
This article was first published on campaignlive.co.uk