Aunt Bessie's 'Margaret and Mabel' by VCCP
Agency: VCCP
Rating: 5.0
Mr Men creates Little Miss Princess character ahead of Royal Wedding
By Sarah Shearman, brandrepublic.com, Friday, 04 March 2011 08:56AM
Mr Men is introducing a new character, Little Miss Princess, ahead of the Royal Wedding in April, to mark the 40th anniversary of the popular children's book series created by Roger Hargreaves.
VIP: Little Miss Princess appears in time for the Royal Wedding
The new Little Miss will appear in two new books – ‘Little Miss Princess’, the 34th Mr Men title on sale from Monday (7 March), and ‘Little Miss Princess and the Very Special Wedding’, a colouring and sticker storybook, which will be available from 4 April.
In Little Miss Princess, a kind-hearted princess attempts to help her fellow Little Miss and Mr Men friends with their chores, and the challenges she faces as she has never had to do things herself.
Little Miss Princess and the Very Special Wedding follows Little Miss Princess’ attempts to get to an important wedding on time, but is hindered by Mr Men mishaps along the way.
Both are written and illustrated by Hargreaves' son, Adam. Over the past 40 years, more than 100 million Mr Men and Little Miss books, published by Egmont Publishing Group, have been sold worldwide, and more than three million Mr Men and Little Miss books are sold every year.
David Riley, managing director of Egmont, admitted the new character had been commissioned in spring last year, before Prince William proposed, but said he was "delighted" with the tie-up.
He added: "We look forward to celebrating both the Mr Men’s 40th anniversary and the Royal Wedding with our two Little Miss Princess titles. She is an endearing addition to the classic collection who will charm readers of all ages."
In October last year, Specsavers used the Mr Men characters in an ad campaign, created in-house, to promote its glasses range for children.
This article was first published on brandrepublic.com
Additional Information
Campaign Jobs
- Designer/Illustrator/Children's Designer Premier Media plus excellent benefits, Central London
- Lead User Experience Designer -London - £55,000-£65,000 Digital Gurus £60 - £70 per annum, London
- Senior Account Manager Gemini Search £34000.00 - £38000.00 per annum, City of London
- Powerpoint and Infographics presentation designer 30 to 40k+ Digital Gurus £30 - £45 per annum, London
- Web Development Manager NG Digital Marketing 30-35k DOE, South West
Highest rated
Most viewed
Most commented
-
Chronicles of Cannes – Day Two: The Redux
Day two dawned….and with it another migration back to the Palais.Annie Leibovitz explained the art of bringing a story down to a single moment, and shared the inspiration behind the campaign she created with Disney making tales as old as time relevant to today. We heard from Astro Teller, Captain of Moonshots at Google (yes, really) reinforcing the importance of storytelling in driving audacious invention. Mother warned us to hang on to the joy of craft and keep our brains happy in order not to become advertising douchebags. And Facebook discussed scalable creativity.
Read more on Chronicles of Cannes – Day Two: The Redux…
