JWT to develop social gaming service for Playcast

By Sarah Shearman, brandrepublic.com, Tuesday, 08 March 2011 08:50AM

Playcast, the cloud-gaming service, has appointed JWT London to develop its social gaming portal for PCs and TV.

Playcast: hires JWT to develop social gaming service

Playcast: hires JWT to develop social gaming service

JWT’s Innovation Lab will develop a new user interface with 3D technology for high-impact games, played without a console, while connected to social networks.

The gaming portal will be available on pay-TV networks globally. The European launch rolls out later this year accompanied by a campaign by JWT London.

In February, JWT London became the first ever retained digital agency for Johnson & Johnson's Listerine brand.

This article was first published on brandrepublic.com

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