JWT to develop social gaming service for Playcast
By Sarah Shearman, brandrepublic.com, Tuesday, 08 March 2011 08:50AM
Playcast, the cloud-gaming service, has appointed JWT London to develop its social gaming portal for PCs and TV.
Playcast: hires JWT to develop social gaming service
JWT’s Innovation Lab will develop a new user interface with 3D technology for high-impact games, played without a console, while connected to social networks.
The gaming portal will be available on pay-TV networks globally. The European launch rolls out later this year accompanied by a campaign by JWT London.
In February, JWT London became the first ever retained digital agency for Johnson & Johnson's Listerine brand.
This article was first published on brandrepublic.com
Additional Information
Campaign Jobs
- Digital Strategist The Little Black Book Agency £40000 - £50000 per annum, Manchester
- Senior Account Director Source £55000 - £60000 per annum, London
- Account Director - Senior Account Director Source £55000 - £60000 per annum, London
- Project Manager Source £45000 - £55000 per annum, London
- Shopper Marketing and Sales Promotion Account Handlers Source £30000 - £45000 per annum, London
Most viewed
- Blippar connects disjointed families, says MEC executive
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart
- Jaguar readies global campaign for F-Type launch
- Samsung strikes placement deal with The Wanted
- ITV and Channel 4 insist they will beat declining ad market
Most commented
-
Pinterest takes big step towards working with major brands
Pinterest is getting closer to big brands as it announces three new types of pin that will highlight major US retailers.It marks Pinterest’s first step towards associating images directly with brands and could be the beginning of a change on the social network that sees it become a marketplace as well as a site where people pin ideas of things they like or that inspire them.
