MediaCom tops £1bn...again

By Suzanne Bidlake, campaignlive.co.uk, Friday, 11 March 2011 10:44AM

MediaCom maintained its number-one media agency spot by posting billings of more than £1bn after a dip below that figure in 2009.

RBS is one of MediaComs biggest clients

RBS is one of MediaComs biggest clients

The WPP agency dwarfed its rivals in 2010, while Carat and OMD were the only two top ten media agencies that failed to grow their billings, according to The Nielsen Company.

Carat slipped from third in 2009 to sixth after Mindshare, ZenithOptimedia and MEC all recorded growth. OMD held on to second place despite the 2009 loss of the £90 million Reckitt Benckiser account to ZenithOptimedia. Walker Media and PHD’s billings also grew impressively while WPP’s Maxus was the brightest star further down the charts. The agency nearly trebled its billings last year, thanks to wins from BT and Fiat.

The full tables and School Reports will appear in Campaign on 18 March.

Top 20 Media Agencies 2010
Rank Rank Agency Billings 2010 Billings 2009 Year-on-year
2010 2009   (£m) (£m) % change
1 1 MediaCom 1,051.37 979.89 7.3
2 2 OMD 717.09 788.11 -9
3 4 Mindshare 668.82 632.19 5.8
4 5 ZenithOptimedia 665.94 518.02 28.6
5 6 MEC 662.69 510.08 29.9
6 3 Carat 656.43 662.59 -0.9
7 7 SMG 474.83 461.52 2.9
8 9 Walker Media 277.02 202 37.1
9 10 PHD 238.24 187.28 27.2
10 8 Vizeum 231.56 218.36 6
11 14 MPG 184.28 136.37 35.1
12 11 UM 167.33 154.54 8.3
13 12 Initiative 166.72 147.43 13.1
14 19 Maxus 153.42 52.91 190
15 13 Brilliant Media 151.63 139.61 8.6
16 15 MediaVest Manchester 123.01 121.53 1.2
17 17 Arena Media 89.15 62.21 43.3
18 16 Rocket 64.57 70.06 -7.8
19 25 All Response Media 59.74 36.41 64.1
20 20 Feather Brooksbank 54.17 48.74 11.1

Source: The Nielsen Company

Find expamples of MediaCom's work at Campaign Work.

This article was first published on campaignlive.co.uk

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