MediaCom tops £1bn...again
By Suzanne Bidlake, campaignlive.co.uk, Friday, 11 March 2011 10:44AM
MediaCom maintained its number-one media agency spot by posting billings of more than £1bn after a dip below that figure in 2009.
The WPP agency dwarfed its rivals in 2010, while Carat and OMD were the only two top ten media agencies that failed to grow their billings, according to The Nielsen Company.
Carat slipped from third in 2009 to sixth after Mindshare, ZenithOptimedia and MEC all recorded growth. OMD held on to second place despite the 2009 loss of the £90 million Reckitt Benckiser account to ZenithOptimedia. Walker Media and PHD’s billings also grew impressively while WPP’s Maxus was the brightest star further down the charts. The agency nearly trebled its billings last year, thanks to wins from BT and Fiat.
The full tables and School Reports will appear in Campaign on 18 March.
|Top 20 Media Agencies 2010|
|Rank||Rank||Agency||Billings 2010||Billings 2009||Year-on-year|
|19||25||All Response Media||59.74||36.41||64.1|
Source: The Nielsen Company
This article was first published on campaignlive.co.uk
- Affiliates Executive - No. 1 Agency! GoodEgg Digital Circa £25k + Exceptional Benefits, Central London
- Digital Display Manager - Leading Agency GoodEgg Digital £Neg + Great Benefits, South East England / London (Central), London (Greater)
- Senior Marketing Director - 9-12 month FTC Comedy Central £competitive, Camden, London (Greater)
- Senior Field Marketing Manager Salt £70000 - £90000 per annum + Bonus, London
- Digital Ad Operations Manager Ultimate Asset £35000 - £40000 per annum + Amazing Benefits, London
- The rear of the Apple Watch is more interesting than the face
- Channel 4 to drop 4oD for digital service All 4
- Guardian launches three-tier membership scheme
- FT to reveal first design overhaul in seven years
- David Hasselhoff to join Sorrell, Naughton and Shing at IAB Engage 2014
- Apple unveils 'biggest advancement in the iPhone' and 'Apple Watch'