Rimmel to sponsor Lily Allen show as part of Fashion on 4
Rimmel London has signed a significant six-figure deal to sponsor the Fashion on 4 strand on Channel 4, which includes 'Great British Hairdresser', and the upcoming 'Lily Allen: From Riches to Rags'.
The sponsorship of Fashion on 4, negotiated by Omnicom sponsorship specialist OMD Fuse, covers programmes on Channel 4, youth digital channel E4, on-demand service 4oD and branding on Channel4.com and E4.com.
The soon-to-air reality series, 'Chelsea Girls' (a working title) which follows "the lives and loves" of an international set of socialites, Russian oligarchs, young heirs and wealthy playboys, is also included in the deal.
A number of as yet-to-be-announced, female-focused lifestyle programmes have also been ring-fenced.
John Scurfield, sponsorship manager at OMD Fuse, said: "This is a great opportunity for Rimmel to associate itself with a strong strand of programming that closely aligns with a core brand focus – fashion."
Natalie Moon, UK marketing manager at Rimmel, said: "With faces such as Kate Moss and Georgia Jagger fronting our campaigns, Rimmel London is a brand that has fashion running through its core.
"We see this sponsorship as a great opportunity to underline our strong style credentials and resonate with our consumers while they are watching their favourite programmes."
This article was first published on mediaweek.co.uk
- Nielsen Data & Sales Analyst Tarsh Lazare Marketing Recruitment c.£28K + Bonus + Excellent Benefits, Berkshire
- Senior Designer- super cool agency Dahling Ltd £45-55k, London (Central), London (Greater)
- Global Senior Brand Managers - OTC Healthcare Tarsh Lazare Marketing Recruitment £48K-£55K + Car Allowance + Bonus, Berkshire
- Marketing Manager FMCG Tarsh Lazare Marketing Recruitment c.£65K-£70K + Generous Car Allowance + Benefits, London (Greater)
- Packaging Designer Premier Media £120 - £200 per day, City of London
- Land Rover to move global ad account into Spark44
- Viacom to bring Breaking Bad to Freeview with Spike launch
- WPP's Martin Sorrell reconsiders strength of newspapers
- Group M retains £80m Lloyds media
- Gogglebox stars encourage viewers to vote
- Twitter hunts for UK marketer as it targets £180m ad revenues