C4's Frankie Boyle poster cleared by ad watchdog

By Loulla-Mae Eleftheriou-Smith, campaignlive.co.uk, Wednesday, 16 March 2011 09:05AM

A poster ad for controversial comedian Frankie Boyle's TV show 'Tramadol Nights', which featured animals using syringes and wielding chainsaws, has been cleared by the Advertising Standards Authority (ASA).

Tramadol Nights: ad for C4 show is approved by ASA

Tramadol Nights: ad for C4 show is approved by ASA

The ad, created in-house by Channel 4, featured a picture of Boyle's head next to the show's title, 'Frankie Boyle's Tramadol Nights', written and illustrated in the style of the fabric craft toy, Fuzzy Felt.

The poster featured felt images of rabbits and badgers firing guns, wielding bloody chainsaws and using needles.

Tramadol Nights: ad for C4 show is approved by ASA

The Tramadol Nights ad in full

The ad received 13 complaints who called it offensive, irresponsible and likely to cause distress because of the strong reference to drugs and violence with the use of a child's toy.

Channel 4 said that the ad was supposed to be "comedic and surreal", clearly advertising a post-watershed TV programme featuring Boyle, a comic well known for his controversial humour,

The ASA said the ad's exaggerated "stylised and fantasy-like" images would not cause children to perceive them as real or to interpret them as a reflection on reality, and it did not deem the ad irresponsible or likely to cause widespread offence.

This article was first published on campaignlive.co.uk

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