C4's Frankie Boyle poster cleared by ad watchdog
By Loulla-Mae Eleftheriou-Smith, campaignlive.co.uk, Wednesday, 16 March 2011 09:05AM
A poster ad for controversial comedian Frankie Boyle's TV show 'Tramadol Nights', which featured animals using syringes and wielding chainsaws, has been cleared by the Advertising Standards Authority (ASA).
The ad, created in-house by Channel 4, featured a picture of Boyle's head next to the show's title, 'Frankie Boyle's Tramadol Nights', written and illustrated in the style of the fabric craft toy, Fuzzy Felt.
The poster featured felt images of rabbits and badgers firing guns, wielding bloody chainsaws and using needles.
The Tramadol Nights ad in full
The ad received 13 complaints who called it offensive, irresponsible and likely to cause distress because of the strong reference to drugs and violence with the use of a child's toy.
Channel 4 said that the ad was supposed to be "comedic and surreal", clearly advertising a post-watershed TV programme featuring Boyle, a comic well known for his controversial humour,
The ASA said the ad's exaggerated "stylised and fantasy-like" images would not cause children to perceive them as real or to interpret them as a reflection on reality, and it did not deem the ad irresponsible or likely to cause widespread offence.
This article was first published on campaignlive.co.uk
- On-Air Creative / Creative Executive Discovery Communications Very Competitive with excellent benefits, London (West), London (Greater)
- Senior Marketing Manager Cutis Developments £50,000 - £60,000 per annum , Victoria, London (Greater)
- Group Head - Global Internet Giant Ultimate Asset £55000 - £70000 per annum + bonus and incredible benefits , London
- Media Planner/Buyer required to work on Fashion/Retail Brands Ultimate Asset £24000 - £28000 per annum + great benefits package, London
- Grad/Media Executive required to work on Fashion/Retail Brands Ultimate Asset £21000 - £24000 per annum + great benefits package, London