Virgin Atlantic trials bespoke shoe partnership
Virgin Atlantic and the Left Shoe Company, the bespoke men's shoe brand, have teamed up to offer fliers a shopping service at the airline's Clubhouse lounge in Heathrow Airport.
For a month, from tomorrow, the shoe company will measure and scan travellers' feet at the Clubhouse lounge. The company promises to deliver any purchases within a month.
Customers' names can be inscribed on the sole of their shoe, along with their Virgin Atlantic flight number and destination.
The service joins the gourmet food and spa treatments already available in the lounge.
The tie-up has been brokered by brand partnership agency Simbiotik. David Pickles, chief executive at the agency, said: "The entire Virgin Atlantic Clubhouse proposition and partner programme demonstrates that Virgin Atlantic feels that it is essential to provide their passengers with access to fresh, useful, innovative, entertaining and exciting experiences.
"For Left Shoe Company there are few places that it is possible to reach such a perfectly targeted prospective customer with a few minutes of free time."
Last month the Virgin Atlantic cabin crew were voted the most attractive on the airways by a survey of business travellers.
This article was first published on marketingmagazine.co.uk
- Mid Weight Planner - ATL Daniel Marks London £30-£50K + Excellent Benefits, Central London
- Account Director Major Players £45000 - £55000 per annum, London
- Marketing Coordinator /Communication Production Assistant - Mar Regan & Dean Recruitment Limited £25000 - £32000 per annum + excellent benefits, City of London
- Marketing Executive - Marketing Communications Regan & Dean Recruitment Limited £25000 - £32000 per annum + excellent benefits, London
- Digital Account Executive Twist Recruitment £19000 - £22000 per annum + benefits, City of London
- Majority of 15m Twitter users in the UK follow a newspaper
- OgilvyOne loses BA business
- Iris and Cheil big winners at MAA Best Awards
- Campaign Viral Chart: Pepsi tops Coke with Jeff Gordon test drive
- International Women's Day: 'You make your own luck' says Cheryl Giovannoni
- Twitter attracts more ads, but rates tumble 67%