Bmi consolidates £5m media business into MPG Media Contacts
By Katherine Levy, campaignlive.co.uk, Friday, 18 March 2011 11:48AM
Lufthansa-owned airline British Midland International is folding its £5m bmibaby media account into MPG Media Contacts, which already handles the media for the main bmi brand.
Omnicom's PHD has handled the bmibaby account since the airline launched nine years ago.
The client has given PHD a four-month notice period to enable a smooth transition. The move is understood to be driven by a desire to centralise its media business.
Martin Smith, head of marketing at Bmi Baby, confirmed approximately £4.6 million of media spend will be split equally over offline and online channels.
MPG Media Contacts won the £11m bmi media account, following a review in July 2008. PHD was the incumbent on the main bmi brand at the time.
Bmi's creative business is not affected by the review and will continue to be held by M&C Saatchi.
Bmi flies to destinations in Europe, Middle East, Africa and central Asia from its operational base in Heathrow, while bmibaby operates short-haul flights in the UK and to European cities.
This article was first published on campaignlive.co.uk
- On-Air Creative / Creative Executive Discovery Communications Very Competitive with excellent benefits, London (West), London (Greater)
- Commercials Producer/Director Searchlight Recruitment An attractive salary is available to the successful candidate. , London (Central), London (Greater)
- Senior Marketing Manager Cutis Developments £50,000 - £60,000 per annum , Victoria, London (Greater)
- Account Director Creative Recruitment £50000 - £70000 per annum, London
- Digital / Interactive Designer (Leeds) The Little Black Book Agency £24000 - £36000 per annum, Leeds
- Five black Pencils awarded at D&AD 2015
- Diageo and BBH end 15-year relationship
- Networking is never easier than in the queue for the toilet
- Campaign Viral Chart: True Detective trailer in number one spot
- Is The Net Set a welcome addition?
- Vizeum on alert as 21st Century Fox review includes £150m European media