LateRooms begins TV ad push

By Loulla-Mae Eleftheriou-Smith, campaignlive.co.uk, Tuesday, 22 March 2011 11:11AM

LateRooms.com, the hotel bookings website, has launched 'Ideas for the Weekend', its biggest campaign to date.

The campaign, created by Beattie McGuinness Bungay, features a TV ad aired in 30- and 10-second spots, supported by press and digital activity.

The ads will appear on satellite and terrestrial channels, airing during 'Katie, My Beautiful Friends' on Channel 4 tonight (22 March) and on ITV and Channel 5 from later this week. Media buying is being handled by MediaCom.

The ads show a series of thought bubbles showing unexpected accommodation options available through LateRooms.com, ranging from city centres, boutique locations in Paris, and golf and spa locations, to bed and breakfast accommodation by the sea. It uses the strapline "Thinking of rooms? Think LateRooms.com".

Jade Trott is the campaign's copywriter and art director.

Andrew Pumphrey, managing director, LateRooms.com, said: "The new campaign is a great showcase for the brand. The creative concept brings to life our breadth of hotel choice and encourages people to consider the possibilities on LateRooms.com. We're confident of a positive response from viewers."

Last September, LateRooms.com sponsored the Ricky Gervais and Stephen Merchant show, 'An Idiot Abroad', which also featured idents by Beattie McGuinness Bungay.

This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs

  • Consultant Ball & Hoolahan £44,000 per annum, London (Central), London (Greater)
  • Brand Manager Ball & Hoolahan £40,000 per annum, London (Greater)
  • PR Manager Fashion & Retail Personnel Consultancy £35000 - £40000 per annum + benefits, London
  • Head of Ecommerce (8 month maternity contract) Fashion & Retail Personnel Consultancy £50000 - £60000 per annum + bonus and benefits, London
  • Events Manager Fashion & Retail Personnel Consultancy £40000 - £50000 per annum, London