campaignlive.co.uk, Monday, 05 September 2011 12:00AM
Read Campaign's analysis of the full figures alongside the creative agency league table.
|Holding companies share of media|
|Rank||Rank||Holding company||Billings 2010||Billings 2009||Y/y||Key UK media assets||Central|
|2010||2009||(£m)||(£m)||% change||buying unit|
|1||1||WPP||2,554.90||2,156.50||18.5||MediaCom, Mindshare, MEC UK, Maxus, Kinetic (50%)||Group M|
|2||3||Publicis Groupe||1,194.30||1,020.50||17||Starcom MediaVest Group, ZenithOptimedia, MediaVest (19.9%), MediaVest Leeds (50%), Media Vision||VivaKi Trading|
|3||2||Omnicom||1,040.90||1,071.20||-2.8||OMD, PHD, PHD North, Rocket, Rapp Media||OPera|
|4||4||Aegis||942.2||962.2||-2.1||Carat, Vizeum, Feather Brooksbank||Aegis Media|
|5||5||Interpublic||334.1||301.6||10.8||Initiative, UM||Magna Global|
|6||6||Havas||333.2||220.7||51||MPG Media Contacts, Arena Media, All Response Media||Havas Media|
This article was first published on campaignlive.co.uk
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