campaignlive.co.uk, Monday, 05 September 2011 12:00AM
Read Campaign's analysis of the full figures alongside the creative agency league table.
This article was first published on campaignlive.co.uk
The games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to play Call of Duty or FIFA – this was, in Microsoft’s own words, “an all-in-one home entertainment system”.