Agency: Wieden & Kennedy
By Loulla-Mae Eleftheriou-Smith, campaignlive.co.uk, Wednesday, 30 March 2011 08:30AM
The film, created by New Zealand creative agency .99, features Simmons and the air crew dressed in colourful lycra outfits and dancing to 80s music while demonstrating the flight safety procedures.
The 'Fit to Fly' safety video is set to a version of Yazz's 'The Only Way is Up'. Simmonds stars alongside Temepara George, the international netball player, Paul Henry, NZ TV presenter and Rob Fyfe, Air New Zealand chief executive, in cameos.
Mike Tod, general manager, marketing and communications, Air New Zealand, said: "Safety is paramount and non-negotiable at Air New Zealand, and 'Fit to Fly' will again get our passengers sitting up and taking notice of these important pre-flight messages in an engaging and fun way.
"Simmons' fitness moves will definitely ensure that all eyes are on the safety briefing."
The video has already launched on narrowbody aircraft and goes live on widebodies from 1 May.
Last October, Air New Zealand launched a press and digital campaign created by Albion to highlight its service, and demonstrate, in their opinion, how flying should be.
This article was first published on campaignlive.co.uk