Qatar Airways calls £20m media review
By Campaign staff, campaignlive.co.uk, Thursday, 31 March 2011 10:40AM
Qatar Airways, the national airline for the Arab emirate, has kicked off a review of its estimated £20 million global media account.
The airline, which uses the tagline "The world's five-star airline", has approached a number of media networks to pitch for the account.
Qatar Airways last reviewed its global media account in 2007. However, it shelved the pitch between agencies including Starcom, Carat, Maxus, ZenithOptimedia and Initiative following a change of heart by the airline's family owners.
QMedia, a new entity formed from an alliance between JCDecaux and local Qatari partners, is understood to have overseen the handling of the global media business since then, working with agencies on an ad hoc, market-by-market basis.
The media review follows the launch in February of a global review of its creative business, which is currently handled by agencies including Grey Worldwide.
This article was first published on campaignlive.co.uk
- Senior Digital Designer Twist Recruitment £35000 - £42000 per annum + benefits, City of London
- Midweight/Senior Digital Designer Digital Gurus £35000 - £45000 Per Annum, London
- Brand Manager Blue Skies Marketing Recruitment £45000 per annum, Benefits: + Benefits, Northampton
- Insight Director - Maternity Cover Lipton Fleming £50000 per annum + 50000, London
- Paid Search Executive SYLEX Recruitment £20000 - £26000 per annum, London
- Group M wins Vodafone's £600m media account
- Google becomes major UK advertiser after boosting spend by 50% in 2013
- Campaign Viral Chart: Evian's Spider-Man tops chart in week of movie premiere
- Tait replaces Papworth as W&K's ECD
- M&S moves £60m media account to Mindshare
- MEC boss Courtier hails £600m Vodafone media win as 'life changing'