Agency: Bartle Bogle Hegarty
By Anne Cassidy, campaignlive.co.uk, Monday, 04 April 2011 11:36AM
Icon, which Chime describes as a "social communications" agency, is in final procurement-based talks with easyJet following a final pitch against Grey London. The previous incumbent on the account was Publicis London.
The pitch kicked off at the beginning of this year as the brand moved to introduce a more brand-led approach to its advertising.
This article was first published on campaignlive.co.uk