TUI MD calls on Cameron to boost outbound tourism
Johan Lundgren, managing director of TUI Travel, Northern Region, has welcomed the prime minister's focus on tourism over the past year but says the UK economy still needs outbound tourism.
Lundgren, at the ABTA Travel Matters conference in London today, said David Cameron needs to "boost the whole UK economy" by focusing on outbound tourism as well as inbound tourism around the London 2012 Olympic Games and the Royal Wedding.
Each year 20 million people travel overseas from the UK on holiday and 6.5 million will use TUI Travel, he said.
Outbound tourism is a sector worth £10bn a year, employs 60,000 people and is a "driving force" for the UK economy.
Lundgren cited the volcanic ash cloud crisis of 2010 as one example of loss of revenue to the outbound travel industry, in which TUI Travel suffered a loss of £100m.
The recent events of Egypt and Tunisia cost TUI between £25m and £30m in the first six months.
Lundgren said: "Clearly, the outbound tourism industry does need the support of the Government."
This article was first published on marketingmagazine.co.uk
- Head of UX & Digital Design Director MCG Associates tax free competitive package, Dubai (Emirate) (AE)
- Studio Manager / Front of House - brand & packaging agency Gabriele Skelton £24000 - £28000 per annum, London
- Account Manager : CRM/DM/Digital : Integrated agency : Central London Dylan Circa £30k, London (Central), London (Greater)
- Digital Planner : New, Full Service Creative Agency : London Dylan Circa £60k + benefits, London (Greater)
- Marketing Executive - Global Leading Oil and Gas Company Ninesharp Negotiable, Swindon
- ZenithOptimedia loses £200m O2 business to Havas Media without a pitch
- Facebook IQ reveals marketing to millennials is flawed
- Breast Cancer Campaign crowd-sources videos for 'wear it pink' campaign
- Guardian joins forces with Telegraph for media planning tool
- Sir Martin Sorrell labels Omnicom CFO exit 'bizarre'
- OMD lands Liberty Global pan-Euro media