TUI MD calls on Cameron to boost outbound tourism
Johan Lundgren, managing director of TUI Travel, Northern Region, has welcomed the prime minister's focus on tourism over the past year but says the UK economy still needs outbound tourism.
Lundgren, at the ABTA Travel Matters conference in London today, said David Cameron needs to "boost the whole UK economy" by focusing on outbound tourism as well as inbound tourism around the London 2012 Olympic Games and the Royal Wedding.
Each year 20 million people travel overseas from the UK on holiday and 6.5 million will use TUI Travel, he said.
Outbound tourism is a sector worth £10bn a year, employs 60,000 people and is a "driving force" for the UK economy.
Lundgren cited the volcanic ash cloud crisis of 2010 as one example of loss of revenue to the outbound travel industry, in which TUI Travel suffered a loss of £100m.
The recent events of Egypt and Tunisia cost TUI between £25m and £30m in the first six months.
Lundgren said: "Clearly, the outbound tourism industry does need the support of the Government."
This article was first published on marketingmagazine.co.uk
- Assistant Brand Manager Ball & Hoolahan £28,000 per annum, South East England
- Brand & Packaging Manager Ball & Hoolahan £36,000 + c/a, London (Central), London (Greater)
- Brand Manager Ball & Hoolahan £40,000 per annum, South West England
- Category Manager Ball & Hoolahan £50,000 per annum, South East England
- Digital Consultant Ball & Hoolahan £70,000 per annum, London (Central), London (Greater)
- Google's European leader says viewing habits are 'changing dramatically'
- Tesco media review pits Initiative against MediaCom and ZenithOptimedia
- Martin Sorrell talks Maurice Lévy, Tesco, and the global outlook
- Land Rover to move global ad account into Spark44
- Viacom to bring Breaking Bad to Freeview with Spike launch
- 'Advertisers are snake oil salesmen', says Peter Oborne