Stella Artois creates 'chalice' can
Stella Artois, the premium lager brand, is introducing a new can design across its global markets.
The can, which shows the chalice-shaped Stella pint glass against a silver background, aims to boost on-shelf appeal.
James Watson, marketing director for Stella Artois, Western Europe, said: "Our fresh new packaging has been shown to increase consumer appeal above and beyond our competitors, while also communicating Stella Artois' heritage and quality.
"The new Stella Artois chalice-can design reflects our determination to raise the bar when it comes to quality and sophistication, the key values that form the foundation of the Stella Artois brand."
The can will roll out globally in a phased process and is expected to hit the UK market in the next few weeks.
Secondary packaging for can packs have also been revamped to incorporate the new design.
In February, Stella Artois launched into the cider category in what was viewed as an attempt to muscle in on the growing market and win back lager drinkers lost to over-ice cider brands.
This article was first published on marketingmagazine.co.uk
- Senior Marketing Communications Executive Ninesharp £28000 - £35000 per annum + Fantastic Benefits, City of London
- Account Director - Integrated - [Digital / Retail] - Superb London Agency! Fill Recruitment £45k - £49k + superb bonus & benefits, London (Greater)
- Online Trading Manager Premier Consultants c.£45k plus bonus , Central London
- Account Director - Integrated / [CARS] - Global Agency - to £55k pending experience Fill Recruitment to £55k plus superb benefits, London (Greater)
- PLANNING ASSOCIATE DIRECTOR - GLOBAL SOFT DRINKS BRAND Ultimate Asset £50000 - £60000 per annum, London
- ZenithOptimedia loses £200m O2 business to Havas Media without a pitch
- Breast Cancer Campaign crowd-sources videos for 'wear it pink' campaign
- Haig Club launches David Beckham ad
- Doctor Who online game gets kids coding
- Blinkbox readies campaign to promote its cinema links
- Philips launches juicer video campaign with Louis Smith