Twitter to launch geo-targeted promoted tweets and data for marketers
By Sarah Shearman, marketingmagazine.co.uk, Thursday, 07 April 2011 12:05PM
Twitter is to offer geo-targeted promoted tweets and a dashboard allowing marketers to access data about their followers, according to reports.
Speaking at the Ad Age Digital conference in New York yesterday, Adam Bain, president of revenue at Twitter, said, according to an Ad Age report, that: "Geo-relevance for promoted tweets and accounts allows marketers to reach the audience in the right geographic areas."
He said promoted tweets that target users based on their location, will be available in 21 cities across the US and in more than 100 countries.
Bain also introduced the new ‘Follower Dashboard’, which shows how a brand’s followers have increased over time, breaks down their gender and location, and displays what interest they have shown.
When Amanda Levy, sales director at Twitter, came to the UK last October to discuss ad solutions for the platform with UK advertisers, she discussed the Twitter dashboard, which has now been rolled out.
The announcement comes a year after Twitter rolled out Promoted Tweets in the US, with early advertisers including Starbucks and Virgin America.
Its ad offering, which includes ‘Promoted Accounts’ is based around relevance, real time and resonance.
This article was first published on marketingmagazine.co.uk
- Account Manager Tomorrow Recruitment £25000 - £35000 per annum, West End
- Search Manager Aspire £25000.00 - £30000.00 per annum, London
- Creative Project Manager/Production Manager become £30k-£42k, London (Central), London (Greater)
- Marketing Manager Pitch Consultants £40000 - £50000 per annum, Manchester
- Campaign Manager,Professional services,London,£50k Blue Skies Marketing Recruitment £40000 - £50000 per annum, Benefits: +excellent benefits, London
- Tesco media review pits Initiative against MediaCom and ZenithOptimedia
- Google's European leader says viewing habits are 'changing dramatically'
- Martin Sorrell talks Maurice Lévy, Tesco, and the global outlook
- 'Advertisers are snake oil salesmen', says Peter Oborne
- Viacom to bring Breaking Bad to Freeview with Spike launch
- Land Rover to move global ad account into Spark44