Agency: Grey London
By Sarah Shearman, campaignlive.co.uk, Friday, 15 April 2011 09:09AM
Weapon7 was appointed to the business after a competitive pitch against undisclosed agencies.
The campaign will focus on raising awareness about mental health in the workplace, to reduce the stigma associated with it, and provide steps for employees to take to improve their mental health.
It will use digital as a platform to drive awareness and host content linked to Mind's five-step checklist, and get new audiences to sign up to the campaign online.
Weapon7's other clients include Mercedes-Benz, DHL and Cadbury.
This article was first published on campaignlive.co.uk