The Revolution Awards 2011 - winners in full

By Andrew McCormick, marketingmagazine.co.uk, Friday, 15 April 2011 11:54AM

O2, Museum of London and Saint@RKCR/Y&R triumphed at the Revolution Awards 2011, which were held last night at The Grosvenor House Hotel on London's Park Lane.

Saint pick up the agency of the year gong

Saint pick up the agency of the year gong

O2 marketing director Sally Cowdry walked off with the digital marketer of the year trophy. Cowdry has spent 12 years at the mobile network and has consistently employed digital marketing to boost the brand. Highlights over the last 12 months include O2 Academy TV and O2 Learn, dubbed the UK's biggest classroom.

Brothers and Sisters' StreetMuseum iPhone app won the coveted Revolution Award for Innovation. The app, which tempted Londoners to visit the museum, used augmented reality activated through an iPhone app to enable people to discover how the city's streets have changed over the years.

Saint@RKCR/Y&R won the agency of the year gong, after a stellar year that saw turnover jump 24% to £7.2m. Judges praised Saint for its "well executed, well-thought-out-ideas" and the variety of its work. It was a tough category, with AKQA and Zone both coming close to landing the prize.

The Grand Prix, which awards the most effective work across all of the categories, went to Doritos and AMV BBDO for Doritos Late Night, which involved a specially-commissioned 360 degree YouTube music video. Sales of Dorito's rocketed as a result of the drive which promoted the brand's 'late night' flavours.

All of the winners of the Revolution Awards 2011:

Top Flight Awards

The Revolution Award for Innovation

Street Museum iPhone app for Museum of London, by Brothers and Sisters.

Digital marketer of the year

Sally Cowdry, marketing director, O2.

Agency of the year

Saint@RKCR/Y&R.

Grand Prix

Doritos Late Night by AMV BBDO.

Multi-sector Awards

Marketing on a shoestring

Action for Children by agenda21.

Best use of consumer engagement

Doritos Late Night by AMV BBDO.

Vertical Sector Awards

Automotive

Volvo emissions equality by Mindshare.

Business to Business

easyJet business travel by OMD UK.

Consumer electronics

Nintendo flips out with Aardman by Seventy Seven PR and Fishburn Hedges.

FMCG

Unilever 'Share Happy' smile-activated vending machine by Sapient Nitro London.

Financial services

Pension Surgery for Prudential by Sound Creative.

Leisure and travel

The Holiday Autos comedy road trip by Seventy Seven PR.

Media and entertainment

YouTube LIfe In A Day by Google Creative Lab and rehabstudio.

Not for profit

iHobo for Depaul UK by Publicis.

Retail

Ann Summers: sexy paid search by icrossing

Technology and telecoms

Nokia Push N900 by Hyper

Digital Sector Awards

Best use of affiliate marketing

Domino's Pizza by Arena Quantum

Best use of email

Secret garden for Very.co.uk by Indicia

Best integrated marketing campaign

World's longest football match for Snickers by Digitas London

Best use of online PR

Can you draw the internet? for Internet Week Europe by Saint@RKCR/Y&R.

Best use of mobile

StreetMuseum iPhone app for Museum of London by Brothers and Sisters.

Best use of online advertising

Nickelodeon October half-term campaign by Polymath Digital.

Best use of social media

The Marmarati for Marmite XO by We Are Social.

Best use of video

Encouragement for Special Olympics Great Britain by JWT London.

Best viral

Nintendo flips out with Aardman by Seventy Seven PR and Fishburn Hedges.

Best use of search

Magners' social SEO by MPG Media Contacts.

Best website

VisitBritain.com by Sapient Nitro London.

This article was first published on marketingmagazine.co.uk

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