Giffgaff viral campaign urges mobile phone unlocking
By Ed Owen, marketingmagazine.co.uk, Tuesday, 19 April 2011 08:30AM
O2 pay-as-you-go subsidiary Giffgaff has launched a series of videos on its Facebook page aimed at debunking myths about unlocking mobiles.
Tom Rainsford, head of brand and propositions at the youth-oriented SIM card-only brand, said: 'Many think unlocking is illegal [even though] it isn't. We want people to use us to get the best deals.'
The 'Giffgaff Illegal Theatre' Facebook page streams videos on a split screen. On the left, a man with a cardboard box on his head gives a wry commentary on six 'bewildering' crimes shown on the right.
The brand also plans to launch an ‘Unlockapedia’ Wiki page next week, allowing users to help advise one another on the best ways to unlock their phones.
This article was first published on marketingmagazine.co.uk
- Senior Planner, Direct Marketing /CRM Agency, London Direct Recruitment £70,000-100,000, London (Greater)
- Account Executive - Partnership Marketing Stonor £18,000 to £20,000, London (Central), London (Greater) / London (North), London (Greater) / London (West), London (Gr...
- Account Manager/Senior Account Manager - Integrated - Herts Stonor £28,000 to £35,000 dependent on experience , Bedfordshire / Hertfordshire / London (North), London (Greater)
- Midweight Copywriter (Digital) createselect Up to £38K pa, depending on experience, London (Central), London (Greater)
- Digital Marketing Executive - Healthcare GoodEgg Digital £24k + Great Benefits, England
- ASA receives 240 complaints about Sainsbury's Christmas ad
- John Lewis Christmas ad gets three times more views than Sainsbury's in first 24 hours
- Watch: The Post Office's first Christmas TV campaign in five years
- Watch: Ant and Dec star in Morrisons' festive campaign
- DigitasLBi is on hunt for new media leader as Ling exits
- Samsung launches first Christmas TV campaign in the UK