Rugby league without a sponsor for top division
By John Reynolds, marketingmagazine.co.uk, Wednesday, 20 April 2011 10:27AM
Rugby league's top division is without a sponsor, after Engage Mutual Assurance ended its seven-year sponsorship of the Super League.
The financial services company is culling its support after it undertook a strategic review.
A spokesman for the Rugby Football League (RFL), the sport's governing body, said "it had an opportunity to find a new sponsor", which will be announced within the next "two to three months".
Engage Mutual Assurance has been the sponsor of the Super League – in which teams including the Wigan Warriors and Leeds Rhinos compete – for the past seven years.
Karl Elliot, marketing director for Engage Mutual Assurance, said: "It has been decided that the title sponsorship has done its job. Going forward, we are considering other options to maintain the brand investment that Super League provided such a good return on."
Previous sponsors of the Super League included sports brand JJB, and Tetleys.
The RFL is also thought to be undertaking a revamp of the Super League brand, which could mean the introduction of a new logo.
This article was first published on marketingmagazine.co.uk
- Affiliates Executive - No. 1 Agency! GoodEgg Digital Circa £25k + Exceptional Benefits, Central London
- Digital Display Manager - Leading Agency GoodEgg Digital £Neg + Great Benefits, South East England / London (Central), London (Greater)
- Senior Marketing Director - 9-12 month FTC Comedy Central £competitive, Camden, London (Greater)
- ACCOUNT DIRECTOR Royds Raphael £65k + bonus & generous benefits, London (Central), London (Greater)
- SENIOR ACCOUNT MANAGER - Corporate Branding Comms Royds Raphael £40k-£45k+&bonus+benefits, London (Central), London (Greater)
- Philips launches campaign for app-controlled lightbulbs
- Sorrell warns of Scotland becoming an 'outlier' and the UK 'diminished' by a Yes vote
- Notonthehighstreet.com launches brand campaign
- Publicis boss Maurice Lévy to step down in 2017 amid board shake-up
- 18 Feet & Rising wins Skoda digital brief
- Phones4u goes into administration