Lida boosts planning department

By Sara Kimberley, campaignlive.co.uk, Tuesday, 26 April 2011 11:55AM

Lida is expanding its planning department with a number of hires, including Christine Konrad Barton as strategy director, to handle key business including Boots and Ikea.

Christine Konrad Barton: joins Lida

Christine Konrad Barton: joins Lida

Konrad Barton joins from TBWA where she was a senior planner. She will provide strategic insight and work closely with Boots and Ikea's acquisition and loyalty programmes.

She spent a year at TBWA, working on Carbon Trust and GSK, and was previously at EHS 4D as a planner.

In addition, Lida has appointed senior planner Emma Hargreaves and two new group account directors Darren Smith and Diana Sherling.

Hargreaves joins from Iris where she was senior planner working on Barclaycard. She has also worked at Ogilvy and Proximity London.

Smith, who joins from Bowden Smyth & Partners, will manage accounts including The Carphone Warehouse, RAF and Geek Squad.

Sherling will head up key clients including Mini, DHL and NetJets. Sherling joins Lida from Geronimo where she was part of the management team and acting joint head of account handling.

Mel Cruickshank, chief executive at Lida, said: "Having the right senior teams in place is the key to our success. Over the past year alone, the percentage of new staff has increased by almost 20%.

"This marks the real continued growth of Lida and, with new business wins including Ikea to build upon, 2011 is set to be a great year."

This article was first published on campaignlive.co.uk

Article tags:

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs

  • Campaign Marketing Manager EMAP Competitive + Bonus, London (Greater) / London (East), London (Greater)
  • Exhibition Designers WRG Live Competitive salary and benefits package dependant upon experience, Manchester, Greater Manchester
  • Producer WRG Live Competitve salary and benefits package dependent upon experience, London (Central), London (Greater) / Manchester, Greater Manchester
  • Content Manager WRG Live Competitive salary and benefits package, Manchester, Greater Manchester
  • Recruitment Sales Director Haymarket Media Group DoE,