Range Rover asks viewers to choose ending of Evoque ads
Range Rover has launched an interactive comical cinematic film to promote its new marquee Evoque.
Created by The Brooklyn Brother London, the online film 'Being Henry', asks viewers to choose their own adventure scenario for the ad to reflect the car's changing range of options.
Directed by Nick Gordon in collaboration with production company Somesuch & Co, Vassilios Alexiou and interactive company Less Rain, the film shows The Wire's Leo Fitzpatrick playing Henry, an average guy.
The film takes the viewer on a journey from the mundane to the outrageous and comical in nine different storylines and 32 unique endings.
The variety of choices and consequences that occur aim to result in the creation of the viewers' perfect Range Rover Evoque. Viewers can play the full interactive film at helloevoque.com/lovehenry.
The screenwriters include Danilo Figueredo, James Hunt, Derek Michael, Luis Martinez and Marcus Pauli. Arnaldo Boico was the art director.
Gordon said: "From conception to completion 'Being Henry' has been the bravest and most challenging collaboration that I've ever been part of."
This article was first published on campaignlive.co.uk
- Sales and Marketing Manager England Hockey £34k - £40k, Buckinghamshire
- Senior Art Director Blue Skies Marketing Recruitment £40000 - £50000 per annum, London
- Agency Sales Manager - Cutting Edge Tech Solution Ultimate Asset Ã‚£48000 - Ã‚£55000 per annum + commission & excellent benefits, City of London
- Content Sales Account Manager - Native Advertising Ultimate Asset Ã‚£35000 - Ã‚£42000 per annum + commission and benefits , City of London
- Sales Executive-Video/Social/Branded Content Ultimate Asset Ã‚£35000 - Ã‚£45000 per annum + commission and benefits , City of London
- 7Up kicks off global campaign with urban knitting ad
- Sainsbury's calls £60 million media review
- Brands use social media to congratulate F1 champion Lewis Hamilton
- VisitBritain crowdsources digital marketing campaign
- Zurich launches snowmen cinema campaign across Europe
- Cheil Worldwide buys Iris stake