Range Rover asks viewers to choose ending of Evoque ads
Range Rover has launched an interactive comical cinematic film to promote its new marquee Evoque.
Created by The Brooklyn Brother London, the online film 'Being Henry', asks viewers to choose their own adventure scenario for the ad to reflect the car's changing range of options.
Directed by Nick Gordon in collaboration with production company Somesuch & Co, Vassilios Alexiou and interactive company Less Rain, the film shows The Wire's Leo Fitzpatrick playing Henry, an average guy.
The film takes the viewer on a journey from the mundane to the outrageous and comical in nine different storylines and 32 unique endings.
The variety of choices and consequences that occur aim to result in the creation of the viewers' perfect Range Rover Evoque. Viewers can play the full interactive film at helloevoque.com/lovehenry.
The screenwriters include Danilo Figueredo, James Hunt, Derek Michael, Luis Martinez and Marcus Pauli. Arnaldo Boico was the art director.
Gordon said: "From conception to completion 'Being Henry' has been the bravest and most challenging collaboration that I've ever been part of."
This article was first published on campaignlive.co.uk
- Senior Digital Designer Twist Recruitment £35000 - £42000 per annum + benefits, City of London
- Account handler ready for an immediate start? Freelance, Contract or Temp to Perm? Barker Graves Up to £250/day, central london
- Are you a Freelance AM, SAM or AD in a UK creative agency? We need you! Day rates £150 - £250 a day! Barker Graves Up to £250/day, Central London
- Freelance Account Manager? We need you now! Exciting accounts and excellent rates up to £170 a day. Barker Graves Up to £170/day, central London
- FABULOUS FREELANCERS? Look no further! Barker Graves Up to £250/day, central london
- Google becomes major UK advertiser after boosting spend by 50% in 2013
- Unilever pilots multi-brand advertising with YouTube beauty channel
- Sorrell says Publicis / Omnicom's 'merger of equals' is 'impossible'
- Gatwick rolls out 'guess the X-ray' competition
- iProspect appoints chief media officer among four senior hires
- Dove launches first cinema campaign with 'real beauty' sequel