Wilkinson Sword 'mow the lawn' by JWT New York
Agency: JWT, New York
Rating: 5.0
Range Rover asks viewers to choose ending of Evoque ads
By Sara Kimberley, campaignlive.co.uk, Friday, 06 May 2011 12:25PM
Range Rover has launched an interactive comical cinematic film to promote its new marquee Evoque.
Being Henry: nine story lines to choose from
Created by The Brooklyn Brother London, the online film 'Being Henry', asks viewers to choose their own adventure scenario for the ad to reflect the car's changing range of options.
Directed by Nick Gordon in collaboration with production company Somesuch & Co, Vassilios Alexiou and interactive company Less Rain, the film shows The Wire's Leo Fitzpatrick playing Henry, an average guy.
The film takes the viewer on a journey from the mundane to the outrageous and comical in nine different storylines and 32 unique endings.
The variety of choices and consequences that occur aim to result in the creation of the viewers' perfect Range Rover Evoque. Viewers can play the full interactive film at helloevoque.com/lovehenry.
The screenwriters include Danilo Figueredo, James Hunt, Derek Michael, Luis Martinez and Marcus Pauli. Arnaldo Boico was the art director.
Gordon said: "From conception to completion 'Being Henry' has been the bravest and most challenging collaboration that I've ever been part of."
This article was first published on campaignlive.co.uk
Additional Information
Campaign Jobs
- Account Manager - Gaming Brand PFJ £30000.00 - £35000.00 per annum + Excellent benefits, London
- Senior Broadcast Manager PFJ £38000.00 - £45000.00 per annum + Excellent benefits, London
- New Business Director Dynamic New Alliances £0.00 per annum, Berkshire
- Digital Account Director Dot-Gap £38k, Central London
- Search Account Director Dot-Gap £43k, Central London
Highest rated
Most viewed
- Blippar connects disjointed families, says MEC executive
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- Nature Valley awards integrated business to start-up
- LMFM challenges bakers to be Brave on World Baking Day
- Samsung strikes placement deal with The Wanted
- Jaguar readies global campaign for F-Type launch
Most commented
-
30 Seconds to Mars stratospheric rise on social media
In the week that it was shown that users only visited the planet Google+ for less than 7 minutes a month it’s interesting to look at how a contemporary rock artist brand goes about using social media in their marketing and the different levels of interest on different platforms.
