Agency: Bartle Bogle Hegarty
By Daniel Farey-Jones, brandrepublic.com, Monday, 09 May 2011 04:15PM
The legislation comes into force on Thursday 26 May, but the Government has already made it known it does not want the ICO to take a hard line initially given that technical solutions to compliance with the legislation are still being worked out.
The ICO's advice acknowledges the government support for a "phased approach" but warns companies "cannot ignore these rules".
It claims that where it receives a complaint about a website it would expect an organisation's response to show it has a "realistic plan to achieve compliance".
It will issue separate guidance on how it intends to enforce the new regulations.
This article was first published on brandrepublic.com