The bottle, known as The Hutchinson, is available in Selfridges department stores in London, Birmingham and Manchester.
Coca-Cola will also produce a heritage range, featuring four of the brand's most important bottle shapes, The Hutchinson, The Straight Sided, The Prototype and the Contour.
The Coca-Cola Contour bottle was introduced in 1916 and maintained the same shape for 95 years.
This article was first published on marketingmagazine.co.uk
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