Metro in pocket sized tie-up with Red Bull
By Mark Banham, mediaweek.co.uk, Wednesday, 11 May 2011 03:35PM
Associated Newspapers is to publish a pocket size edition of its morning freesheet Metro in association with energy drink Red Bull on Friday.
The bespoke A5 issue will include a summer events calendar featuring European and world music and arts festivals, club nights, sports and travel tips and will be published across 24 pages and include a four-page cover wrap advertising Red Bull's mini shots.
The print run will be 300,000 copies and will be distributed nationwide.
Grant Woodthorpe, executive director of sales and commercial development at Metro, said: "This pocket-size edition will provide the ultimate guide to summer, from boutique hotels and eating out to music festivals that are off the beaten track, as well as the must-have gadgets to keep you a few steps ahead this summer.
"It's a product we know our readers will utilise and one that we are very proud of and demonstrates the creativity of our advertising solutions."
In March, Associated appointed Linda Grant, its commercial development director, as the new managing director of Metro, replacing Steve Auckland, who had been promoted to managing director of its sister regional newspaper company Northcliffe Media.
This article was first published on mediaweek.co.uk
- Assistant Brand Manager Ball & Hoolahan £28,000 per annum, South East England
- Brand & Packaging Manager Ball & Hoolahan £36,000 + c/a, London (Central), London (Greater)
- Brand Manager Ball & Hoolahan £40,000 per annum, South West England
- Category Manager Ball & Hoolahan £50,000 per annum, South East England
- Digital Consultant Ball & Hoolahan £70,000 per annum, London (Central), London (Greater)
- Google's European leader says viewing habits are 'changing dramatically'
- Tesco media review pits Initiative against MediaCom and ZenithOptimedia
- Martin Sorrell talks Maurice Lévy, Tesco, and the global outlook
- Land Rover to move global ad account into Spark44
- Viacom to bring Breaking Bad to Freeview with Spike launch
- 'Advertisers are snake oil salesmen', says Peter Oborne