Ferrero calls £250 million pan-Euro media review
By Katherine Levy, campaignlive.co.uk, Thursday, 12 May 2011 08:00AM
Ferrero, the Italian chocolate company, is holding a review of its European media business worth an estimated £250 million.
The client has contacted roster networks ZenithOptimedia, MEC and Aegis Media in what is understood to be a bid to consolidate its media planning and buying across the region.
The review covers Italy, Spain, Portugal, France, Belgium, the Netherlands, Turkey, and Greece. The UK, which is handled by MEC, is not included in the process.
Ferrero, which started life as a specialist chocolate manufacturer in Turin, now markets brands including Ferrero Rocher, Nutella hazelnut spread, Kinder Surprise and Tic Tac.
The company, whose competitors include Nestle and Cadbury, is still run by the Ferrero family that created it. Currently it is led by chief executive officer Giovanni Ferrero, grandson of the founder who made up the Nutella recipe in 1946.
In April Giovanni's brother, Pietro Ferrero, who was co-chief executive of the company, died aged 48 after collapsing from cycling in South Africa.
The best remembered Ferrero campaign "Ambassador’s party" was originally developed in Italy, with separate versions produced in other European countries.
This article was first published on campaignlive.co.uk
- Head of UX & Digital Design Director MCG Associates tax free competitive package, Dubai (Emirate) (AE)
- Account Director 2x Corporate Branding w a twist! Blue Skies Marketing Recruitment £50000 - £60000 per annum, London
- Senior Account Executive The Great & The Good £24000 - £26000 per annum + significant benefits , London
- Digital Officer Comic Relief £28,000pa, London (Central), London (Greater)
- Freelance Production Manager - Packaging Aspire £250 - £350 per day, City of London
- ZenithOptimedia loses £200m O2 business to Havas Media without a pitch
- Facebook IQ reveals marketing to millennials is flawed
- Vizeum retains £14m AB InBev in the UK and adds European markets
- Breast Cancer Campaign crowd-sources videos for 'wear it pink' campaign
- Sir Martin Sorrell labels Omnicom CFO exit 'bizarre'
- Guardian joins forces with Telegraph for media planning tool